It was recently pointed out to us that our use of Ninja as a brand is cultural appropriation. We acknowledge this and we recognize its harmful impact. We apologize to the Asian community for any and all harm caused by our use of Ninja. We will no longer be using the Ninja brand and have shut down this website. We take this seriously and have taken some time to learn and come up with a considered approach, so not to create further harm. We have consulted with individuals who are trained in the area of Diversity, Equity and Inclusion to educate ourselves and ensure we did a thorough review. We’re committed to building a world of inclusivity and will be furthering our anti-racism education, so something like this does not happen again. We want to thank everyone who contacted us to communicate their feelings and share their feedback.
You can now connect with us here